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Submitted by: Andrew Michaels

Fundraising is a great way to have a good business showcase. Many new and old businesses tie up with fundraisers to have a good business exposure and at the same time for old businesses this is their way of thanking their customers for the continued patronage. However, if the activity will turn out successful or a failure, it will all depend greatly on the organizers. The burden of attracting customers and gaining publicity is on the fundraisers shoulders.

As a fundraiser, you need to know some tips on how to get good exposure for your event a

successful one at that.

Do a press release. One of the best ways to get your fundraising ideas across is to send out a press release. And when doing your press release, bear in mind that you need to describe the most newsworthy portion of your fundraising activity. If your group is doing a fundraising calendars campaign for instance to raise funds for a cancer patient, your fundraising calendars is not the one that should be focused on. Your fundraising calendars, sorry to tell, are not newsworthy. Rather, the story behind is what will gain attention how people are helping out and pitching in to help another person in need. What is more important when doing a press release is to showcase what is newsworthy and what will gain the attention of your prospect donors and sponsors. If your beneficiaries are newsworthy then do an in-depth description on them. If it s the fundraising activity itself is newsworthy, then do a press release solely on the activity.

(A tip to always remember: do the human interest story, and people will be reading your press release.)

You can choose to air your press releases via print or television. The decision for this would greatly depend on your budget. As you may well know, using television as your tool to air your activity can be costly compared to, say, sending out letters, emails and newsletters. But as I said, if you have the budget for it, then go ahead. Or, you can also get the television station as one of your major sponsors so that they can air your fundraising event for free.

So here s how you start writing your press release:

Write your summary paragraph. This would allow you to see whether your story is an eye-opener or a sleep-inducer. The key to a good press release is to write it as exciting and interesting as you can write it. Always look for the human interest. What is the story behind the event? Is the money generated from the fundraising dinner for a new wing at the hospital for kids with cancer? Remember human interest.

Then fill in the 6 Ws – who, what, when, where, why and how. This is the meat of your story. This is where your target readers will get the nitty gritty of what will happen during your fundraising event.

Next, include a great picture. Always believe that a picture is worth a thousand words. What your words or text would fail to do, your pictures can accomplish. So before you finish writing your press release, add a nice picture to complement your story. One compelling picture will do. You don t have to bombard your target readers with too many too much. And if you have been doing the event for a couple of years now, include other pictures from the previous events to further conform your fundraising event status.

Finally, submit your press release. After you are finished with writing and designing your press release, call the media and get your press release rolling!

The power of a press release is unquestionable. You just have to do it right the first time.

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